Topics covered in this e-learning course:
This course comes with 14 highly effective video lessons
You will also get 2 assignments allowing you to practise & sharpen your skills
Sub-Topics Covered:
Learn how to create an Ad concept (Your decision of Stills or Videos?)
How to get inspirations & ideas like a Advertising Agency!
How to choose the format & types of ad that suits you
Matching Ads to Audience & Platform
Get started with Content & simple yet effective script writing
What equipment & tools you need
Let's Making & Shooting Your Ads!
- Camera Settings (what ISO to pick, Aperture to use & Shutter Speed to match)
- Additional Camera settings that makes your Ads look like Pros
Understanding Good Compositions so you can shoot nicer
Creating simple good lightings when shooting your ads
Learn how to retouch your photos & include text and other graphics
Learn where and how you can get 'free-to-use' royalty free photos & music for your ads
Learn how to edit your videos effectively
Learn about aspect ratio & duration limits for each social media platform
Learn to boost your ads to gain wider attention from your desired audience
Learn how to monitor the results of your ads & tweak them to perform better